Subscription businesses are won and lost in the details of conversion, retention, and win-back.
The Subscription Economics Framework
Subscription businesses have distinctive economics: acquisition costs are front-loaded, but revenue is spread over the customer lifetime. A seemingly small improvement in churn rate can have enormous LTV implications.
Churn Prediction and Intervention
The most valuable investment most subscription businesses can make is in churn prediction: building models that identify subscribers likely to cancel before they actually do, and triggering interventions while there's still time to change the outcome.